Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.
How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.
Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.
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- Edition 119In this week’s Our Take, AI and gaming are helping improve speech and movement methods, a Gymshark collaboration celebrates diversity, a women’s body product brand has created a thought provoking board game and a skydiving orchestra does the impossible. Check it out below! Deepfake tech – Real feels With the help of video games like The Last Of Us Part II and Hogwarts Legacy, a paralysed woman has regained her speech and facial movement. Yep, you read … Read more
- Edition 119In this week’s Our Take, AI and gaming are helping improve speech and movement methods, a Gymshark collaboration celebrates diversity, a women’s body product brand has created a thought provoking board game and a skydiving orchestra does … Read more
- Edition 118In this week’s Our Take, we take a look at how AI is giving gaydar the tech treatment and how the number of AI generated images in the world is hastily surpassing the number of photographs produced…since … Read more
- Edition 117This week, music and science collide for a breakthrough around brain activity and music. Tinder paints the full picture for dating bios with the help of some familiar faces and one brand’s marketing ploy has the neighbours … Read more