INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

our take

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 133
    In this week’s Our Take, Apple is giving a voice to the lost voices with a stirring video to promote their new product, and we share some upcoming trends for 2024. Over in the UK, a new lifestyle directory is making luxury services more accessible and when it comes to extreme collabs, Prada and Red Bull are going above and beyond! The Lost Voice Apple’s new speech accessibility feature, Personal Voice, could offer a unique solution … Read more

Archive

  • Edition 133
    In this week’s Our Take, Apple is giving a voice to the lost voices with a stirring video to promote their new product, and we share some upcoming trends for 2024. Over in the UK, a new … Read more
  • Edition 132 – The Youth Edit
    In this special edition of Our Take, we are talking all things Youth, from how they’re hijacking existing online spaces to protest for causes they believe in, to building new avenues to showcase their creativity. We take … Read more
  • Edition 131
    In this week’s Our Take, we check out a super Stanley cup that can take the heat and a campaign that has Snoop Dog speechless smokeless. In other news, Safer Gambling Week has all the right cards … Read more
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