In this week’s Our Take, the Dublin Bus seat design is the latest fashion inspiration for Bohemians Football Club. Are we about to meet our new AI overlords? We don’t think so, but one analyst from Google is certain! In the USA, a new 3-digit hotline for mental health has been announced, and we look … Read more
As Pride month moves into full swing, we celebrate the brands that are nailing it, such as Absolut’s new initiative that opens the conversation, Versace and Cher team up for a legendary moment and Aviva laces up with pride! But first, some brands that didn’t quite get it. From everyone at Sweartaker, HAPPY PRIDE FOLKS! … Read more
This week, The King has left the Chapel as Las Vegas wedding services find an Elvis sized hole in their business. The folks at Sesame Street are doing their part to support families seeking refuge from Ukraine and Afghanistan and we also take a look at some safe ads for sexual wellbeing! In the sports … Read more
In this week’s Our Take we zoom in to a micro crab-bot that is making a difference, one teeny step at a time. In Britain, celebrations are in full swing for the Platinum Jubilee and there are some questionable activations. Down under, a very Strange Thing has washed up on Bondi Beach, and we take … Read more
This week we check out a tourism attraction that is truly out of this world, an engineering team who have solved the worldwide problem of burrito spillages and an umbrella that is all fashion and no function. What’s more, Barbie is making headway in diversity and inclusion and could birds save the environment? Probably not, … Read more
In this week’s Our Take we’ve got a concept for a new smart city at the base of Mt. Fuji, a brazen hack of Apple stores, a famous actor who got stuck into Starbucks, a campaign for an innovative underwear brand and a hands-on art examination that reveals something unexpected. The Woven City – A … Read more
In this week’s Our Take we take a look at mad pregnancy cravings and how Burger King has set out to satisfy mums-to-be with THE burger, TikTok is turning Gen-Z into bibliophiles, Olaplex has created the first ever corporate Frankenstein, and South Koreans age backwards. Really. TIKTOK BOOKS A TREND A new viral trend is … Read more
What’s making a splash in the brand world this week? There’s plenty to chew on, with a new breakfast combo that is sure to add a bit of zest to your morning. Krispy Kreme hope to combat Irish inflation prices with a secret code. And Coca Cola steps into the high-street with a new store … Read more
Summer feels so close now we can practically taste it! There’s a lot of joy in this week’s edition – we’ve got retail experiences made special, boring chores made fun, and a beautiful publication celebrating football’s black community. We also look at an important step in the right marketing direction from Unilever, and a packaging … Read more
With our recent milestone celebrating one year of Our Take – we enter a new era absolutely buzzing! We’ve been planning away in our insights laboratory thinking of ways to expand the ways in which we share the world’s deadliest trends… and we’ve landed here, introducing… Our Take: The Earth Edit. The Earth Edit is the … Read more