This week, Glamour Magazine does not put baby, or paid leave bills, in the corner. Clarks goes to infinity and Wallabeeyond in a new campaign in the metaverse. A click it like you mean it website shows us how write a better CTA, and we check out the brand that sponsors female athletes playing while … Read more
In this week’s Our Take, Pornhub boycotts Utah, a win for a losing trans team, ASICS schools AI on body image, and the godfather of AI fears for a future run by badly-thought-through thinking machines. No porn for U(tah) In the toxic US political scene, the latest shots fired in the cause of “Freedom”* were … Read more
Is TikTok the new platform for house hunting? We check out the new roommate-finding trend hitting the platform! In the world of art, we take a look at some ways AI is changing the landscape with a new immersive exhibition from Damien Hirst and a cheeky AI photography winning a prestigious award. In an age … Read more
In this our 100th edition of Our Take, we take a look at a new social experiment that is bringing dating back into real life; a witless whistleblower leaks government documents on a Minecraft server; Kit Kat take a break from making ads, sort of, and the Premier Leagues makes a lukewarm move towards restricting … Read more
In this week’s Our Take, we look at how Vogue celebrates aging gracefully. Heinz designs a new label to identify its ketchup against competitors’ and we shine a spotlight on a purpose-driven kickstarter campaign for children, by children. And in the world of typography, is Sans Serif dead and what is next? Check it all … Read more
Should timeless designs be tainted with new glow-ups? New York thinks so following the unveiling of the City’s new brand ID. The Swiss are at it again with some brilliantly bold and functional ideas for energy conservation that will leave Thomas the Tank Engine absolutely chuffed. Fashion brand Levi’s looks to diversify with AI and … Read more
This week, we take a look at Gen Z’s opinion on fashion dupes in the midst of the cost-of-living crisis. Heinz targets gamers (literally?) with an awareness campaign around soil degradation. Is TikTok becoming the next search engine? Google thinks so. And finally, we see some real progress, thanks to medical advancements, showing up in … Read more
If no one trusts influencers, then who are they influencing? How is a 21-year-old animated kids’ movie inspiring the latest club trend? What are fashionistas doing to keep up with the times (of day). And what’s the least amount of effort you could put into a campaign, and still have it make waves? We’re asking … Read more
A social site that brings you positive vibes. A green campaign built on lies. Science Fiction writers encounter the future – and don’t like it. And a football campaign so exciting you can fall asleep to it. Enjoy! POSITIVELY PINTEREST Your FYP is designed to keep you hooked, and it works. Latest figures suggest the … Read more
In this week’s Our Take, a motorcycle brand is merging style with safety, we check out Keith Lee’s guide on what not to do when dealing with influencers, and a poignant campaign to raise awareness and funds for homeless veterans’ charity highlights a harsh reality that has been camouflaged for too long. Revving for Road … Read more