In this week’s Our Take, Apple is giving a voice to the lost voices with a stirring video to promote their new product, and we share some upcoming trends for 2024. Over in the UK, a new lifestyle directory is making luxury services more accessible and when it comes to extreme collabs, Prada and Red … Read more
In this special edition of Our Take, we are talking all things Youth, from how they’re hijacking existing online spaces to protest for causes they believe in, to building new avenues to showcase their creativity. We take a look at a Heineken campaign that really connects with Gen Z, and we do a deep dive … Read more
In this week’s Our Take, we check out a super Stanley cup that can take the heat and a campaign that has Snoop Dog speechless smokeless. In other news, Safer Gambling Week has all the right cards with their latest awareness campaign, and, as Black Friday kicks off, one initiative is asking consumers to not … Read more
This week, a beauty brand is inviting gamers to become entrepreneurs, a new Dublin initiative is protesting against street harassment and CHAT GPT is bringing some custom features to users. And, in a world of fast fashion and mega consumerism, one content creator is promoting products at hyper speed and reaping the benefits. Build your … Read more
This week, new audio research reveals Ireland is going GA GA for Radio; a lip balm brand is asking customers to relive their first kiss; a Japanese car maker crocs up with modular mobility, and lucid dreaming is about to get the tech treatment. Ga Ga for Radio New research from Radiocentre Ireland has revealed … Read more
More than ever, brands are acknowledging the importance of visibility, representation and inclusivity. With this special edition, we wanted to celebrate those who are doing it right, creating impactful campaigns and actively changing the lives of marginalised people and communities. Shifting the Lens: Inclusivity in Advertising Shift 20 is a new initiative that aims to … Read more
This week, we take a look at how marmite is making moves on Gen Z, AI is getting a sugar hit with new tech that can test for diabetes and a campaign in the UK is smashing the stigma of sex and pleasure within the cancer community. In Latin America, one airline goes viral for … Read more
This week, New Zealand activists are guilt thanking the Prime Minister to make an important change, Dr. Marten’s latest campaign is showing the brands true sole and Parisian running shoe fanatics are trying to rob a store blind! Thank Chris! A group of activists in New Zealand launched a genius guerrilla marketing campaign thanking Prime … Read more
As spooky season officially descends upon us, one social media giant is taking creativity to new realms. A Dundalk pub and a global sports brand come together for a s**t-hot collab, Iceland look to a polite bouncer for tourism support and the age-old question is answered: which chunky bear is the cutest? Mo Chara balancing … Read more
From big oil companies tapping into influencer marketing to young people suing their governments over the climate crisis, we take a look at some of the sustainable stories flooding our feeds. The Rise of Oil-fluencers Oil and gas companies such as Shell and BP are using influencer marketing to push a false narrative about the … Read more